Jo Ashcroft of 4myhead.com Limited, a South Bucks-based designer of hats and scarves, is pleased to announce that Philippa Nunn’s hat design was selected by Lucy Siegle, Beaconsfield High School (BHS) and Teenage Cancer Trust representatives as the winner of our hat design competition.
The hat design competition was initiated this academic year with the Year 7 BHS students asked to design and make a hat for teenagers who are being treated for cancer. The last four groups of students completed their hats in June. Holly Chamberlain, Laua Fearn, Anastasia Needham, and Philippa Nunn, joined previous finalists Meghan Salsbury, Martha Stevens and Meg Tricker. Matilda Cox, Josephine McEvoy, Ella Hutton and Roshni Nischal were awarded runner-up in their groups.
Phillipa’s white hat with butterfly was selected based on the design simplicity, quality and appeal to teenagers. Jo will now be working with her British seamstresses to have the hat produced and will be donating proceeds from each of these hats sold in aid of Teenage Cancer Trust.
Through this competition, students in Year 7 are learning about Textiles Technology, enabling them to make informed choices for designing their hats. Lucy Siegle’s extensive knowledge of the fashion and design industry added another dimension to the project by highlighting the findings of her research for her new book – To die for: Is fashion wearing out the world. On 4th July, Lucy spoke to the Year 7 and A level students about her work and the importance of ethical fashion – including considering buying better clothes, less often, from designers who champion sustainable fashion.
Jo Ashcroft, founder of 4myhead.com, said: “This has been an exciting competition adding purpose to the existing BHS Technology curriculum. The students and staff have been supportive of this enhanced learning experience. With BHS, we selected Teenage Cancer Trust as the charity we would like to support for this project and the charity has provided valuable insight to the students at BHS on specialist needs facing teens who battle cancer. Lucy’s passion for a green wardrobe has made us all consider the choices we make as consumers.”
For more information about this competition, please contact Jo Ashcroft at info@4myhead.com or visit our new website www.jashcroft.co.uk
About Lucy Siegle
Lucy is one of Britain’s leading journalists on social and environmental justice. She has written a weekly column on ethical living in the Observer since 2004. She has spent the last five years researching and campaigning for an alternative fashion industry that will replace turbo consumerism with sustainable and equitable style. She has reported and presented on the prime-time BBC1 programme The One Show since 2007. She is Visiting Professor to the University of Arts, London. Her book - To Die for. Is Fashion wearing out the world? - was published in 2011.
www.jashcroft.co.uk, British designed and individually made, stylish cotton hats, printed headscarves, turbans for women, beanies for men and new teenage styles. Lovely gifts include silk scarves and Lepel soft bras. Based in the South East we support many national and local cancer charities.
jashcroft.co.uk blog
